To be blunt, the modern gothic following kinda creeps us out. But perhaps that is the point? Musically, the problem with gothic music is that it never had a chance to die (ironically enough) and subsequently have its' gems revealed in a later unearthing. No, the gothic crowd has played out the same core set of songs year after year since the late 70s.
Gothic music primarily has its' origins in failed pop music. Bauhaus didn't start out as a gothic band, they wanted to be a rock band. When punk rock began to decline in popularity, and dirge-ish post punk emerged, some groups simply carried it too far. A following emerged. We are not going to get into the various stages of gothic music, because it's somewhat nauseating, let's just say that any modern productions are essentially horribly written pop music with dated-sounding synths. We have also noticed that the gothic crowd has seemingly picked up the half-decade-old electroclash torch, probably because many clashers are really fashion goths.
Since we are a clothing store, I suppose we should discuss clothing. Originally, you have to envision gothic clothing as a dark punk look, since gothic music is an offshoot of post punk. Somewhere along the path, gothic clothing switched into that vampire victorian clothing look. I think that looked interesting, for the first, oh, 10 years or so. The mansonites irritated the aging goth crowd, by coming out in black tee shirts (which is, ironicaly enough, more true to original gothic attire than the victorian clothing). Now it's a mess, all I see are goths wearing black hot topic "wigger" clothing. From a DJs perspective, having goths in a club is like having the crabs - it's very hard to get rid of them.
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