Punk rock originated as a reaction to bland rock bands of the 1970s. It has experienced a revival due to the homogenized sound of 90's "alternative" rock. Many fans of punk do not know that it also has roots in fashion, through Malcolm McLaren's involvement with clothing designer Vivienne Westwood. After opening a clothing store in the UK's Chelsea district, McLaren would soon manage both the Sex Pistols and later the New York Dolls.
subcultural's contribution to punk clothing is made by carefully selecting shirts, pants, skirts, and other apparel and accessories that twist away and move forward from currently-popular trends and "scenes". Now, the underground is on the counter and punk is mainstream. subcultural is an undercurrent, representing clever, individualized fashion and limited availability.
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